That is not a Custom Shop label and it's not for a Keb' Mo' 3.0 J45. I own one and that's not the label. If it's being advertised as such - it's a fraud. If you're simply assuming, it is not. You won't find a new Gibson from Japan for less than half of a U.S. price. The Keb' Mo' isn't just a 12-fret Gibson. It's a unique, custom shop production that is the best sounding Gibson acoustics I've ever played. The combination of features makes this a stellar guitar.