I'm not a sports fan, but to me, sports are contests that are easily judged with a point/score or similar system.
It's obvious who wins a football, basketball, soccer, tennis, baseball or other contest.
But when you get to things like ice dancing, break dancing, and other events that are judged on artistic merits, IMO they are no longer sports, and shouldn't be contests. Why? There is never, or seldom, a clear winner. It's up to artistic interpretation.
It would be like going to a jam session, having everyone play a solo in the same song, and then decide who won.
But then, I'm not a sports consumer, so they aren't pitching their products towards me.
But for those who watch it, and those who participate in it, it's good, clean fun. It's just not for me and probably a few others.