If they listen to people like they say they are, they need someone to go out and talk to people. He seems like he can already give a lot of knowledge of what people are looking for. He might be able to let Gibson know what is going to sell. Also, he give them an instant presence on you tube. I don't know if Bozeman needs him as much as Nashville. I will watch any content Gibson puts out, but I don't just take their word for it. The independent reviews are pretty important, which you won't get from anyone working for Gibson. I watch all of Don's videos, and he does a good job showing products in the best light, but he isn't going to tell you that something is no good. If it gets to production, his job is to sell it. Gibson acoustic, for the most part doesn't have a problem here, because it has been mostly good stuff. Nashville, on the other hand, needed someone to stop the bad ideas before they got to production. A few bad ideas has taken years for them to recover from. Even the best salesmen, and brand experience people can't sell a bad product.