Yeah it's totally subject, just my opinion.
It's just my experiences of both, but hopefully it will help someone with a buying decision somewhere along the line.....
If anyone needed an extra opinion...
Why the Gibson Les Paul is Better than the Fender Stratocaster...
https://adamharkusblog.wordpress.com/2016/05/24/why-the-gibson-les-paul-is-better-than-the-fender-stratocaster/
And in the Strat's defence + final conclusions....
https://adamharkusblog.wordpress.com/2016/05/26/why-the-fender-stratocaster-is-better-than-the-gibson-les-paul/