I have to admit something. I was really happy when JC moved in and restructured the Gibson line-up. The HJ era was whacky, to say the least, and it was nice to see some stabilization .
But then some things started not settling right with me. Mark Agnesi , who I loved watching his Norm’s Guitars videos, did his “we’re watching you” thing. I then started to notice that it seemed that Gibson was being positioned and priced to server a higher end clientele, signature models for performers who have had multiple models already, or signature models designed by oddly paired performers (nothing against Gene, but he doesnt evoke “Gibson” to me), short run signatures priced at a premium, signature acoustics (I know I Always wanted a Jerry Cantrell acoustic?!??!?!?).
i look over at Fender who are blazing the market with cool, fresh stuff and are focusing on younger generational players. Gibson’s focus is really not centered on where it should be in my opinion. Its boring now, expensive (i mean…they could expand the tribute series/melody makers to all styles and have quality usa made gibsons under $1000). Instead, there is a price increase of $200 pretty much across the board. I think higher priced Gibsons have their place, but those entry level Gibsons are where young players step in. And before you say “Buy an Epiphone”, QC still sucks bad with them, so I dont count that as a stepping stone brand…
Anyway, the only cool thing that seems to be happening is the mod shop. Some really great stuff comes through there. Fresh, different, a spin on something traditional. Kinda like when HJ ran things.
So yeah….Gibson is wholly uninspiring to me now. Thankfully I own as many as I need, but its a brand my Grandmother performed with (1956 L-48 ), my Father (1959 Gibson Les Paul Special), Me (too many to list, and my son (Gibson VOS Les Paul Special like his grandfathers) play. We are a Gibson family and want the brand to succeed. It just feels like the person who isnt a Lawyer, or Doctor is getting snubbed. Gibson has those people locked in. It be nice if they turned their attention to the regular folk. Just my opinion….