I just recently bought an axe from GC, first time doing business with them. I had been on the hunt for a white SG standard for the past 5 months. Every used one that popped up on ebay would close severely overpriced and the few new ones were at a buy it now of MSRP - screw that. I hit every single shop (all but 1 were ma and pa stores) within 100 miles , out of 12 music stores and a few pawn shops, only 1 had a Gibson, and that was a les paul studio. Every single shop had dropped/were dropped by the Gibson line.
Finally I had enough and decided to go Overland Park and stop at a few shops, was told the same thing. Everyone sells fenders and PRS but no one had Gibsons unless I wanted to go to guitar center (I'm thinking "oh great..."). I walked in and immediately saw a classic white SG standard up at the ceiling. Waited 10 mins for a rep to finally notice me checking it out, he took it down for me and I sat down at an amp to check it out. Played beautifully, no dings no scratches no rash. Decided ok time to go do some wheeling and dealing.
Standing at the register, a rep coming in off break spots me and starts chatting me up. Sticker price on this one was 1399, the other SG's were 1299. I immediately asked why this one was higher - we chatted for 20 minutes and he figured out I wasn't the usual kid buying with daddy's credit card he was used to dealing with. He cut me a deal right there. 1100 bucks, and used the 20% coupon that "didn't apply to Gibsons" but he did it anyway. Walked out of the store with it for 900 bucks.
Have to say he was one of the best sales reps I've ever dealt with. I had a pleasant experience and will buy from him again, and the guitar turned out to have just came in that day - it was manufactured 2 weeks before I purchased it and hadn't been touched by the kids yet. The proverbial virgin.