Growing up in the sixties in college, I was just happy to get a Strat and a LP! The main music store did not stock many big name guitars. And this store is where I saw Clapton, J. Garcia, Santana, etc checking up guitars and renting amps for their local gigs.
Today, geeze... with CNC, Plek machines, and mass production techniques, guitars/amps have become mass produced commodities. You can actually play lots of the same model guitar and select one that you like.
I feel today's guitars have better consistencies and qualities than the early years. Like everything else, some are desired by collectors more for it's scarcity and history (like owned by Clapton, Dylan, Hendrix, etc) and not for its playability or tone.
The biggest difference is that nowadays people spend too much time trying to acquire and improve the tool. It appears that the tool will give some magic improvement to their playing; biggest improvement is in practice, practice and more practice. This is evident by the abundance of forums discussing mainly the tool. Although, YouTube does provide some great lessons by individuals and these lessons can improve your tone tremendously through practice.