Holiday Hoser Posted September 30, 2019 Report Share Posted September 30, 2019 Though Gibson has done much in 2019 to rehabilitate its post-bankruptcy image - with an impressive showing at this year's NAMM show and a new, streamlined lineup of instruments - the storied company ran into controversy in June with the release of its Play Authentic video on YouTube. Featuring the company's newly hired Director of Brand Experience, Mark Agnesi, the video was a thinly veiled threat to other guitar manufacturers specializing in Gibson-esque designs. Upon its decidedly poor reception, the video was pulled within days of its release. Hmmm, some marketing voodoo by the bald one? Quote Link to comment Share on other sites More sharing options...
Leonard McCoy Posted October 5, 2019 Report Share Posted October 5, 2019 Gibson are in the process of completely revamping their content side of business. Expect more and different stuff soon. Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.