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How to market


lector

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KSDADDY.............LOL......now THAT was funny.....You know George has a vested interest in keeping those vintage prices unreasonably high.....it is his bread and butter....lol....that was too much....

 

Gruhn is not trying to press the market - he is giving a value that is similar to an MSRP. Obviously, nobody pays the MSRP - and more savvy investors try to buy wholesale (60% of MSRP), but there are certain occasions where a guitars is so fine or so rare, or both, that these prices are achievable.

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George certainly isn't known for having bargain prices and I think his appraisals are based on what he would sell the instrument for in his store or (listen carefully now) what the insured value of the instrument should be.

 

I've maybe had 3 or 4 instruments appraised by him over the years and I can tell you I wish I could have sold them for what he appraised them for.

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Gruhn is not trying to press the market - he is giving a value that is similar to an MSRP. Obviously, nobody pays the MSRP - and more savvy investors try to buy wholesale (60% of MSRP), but there are certain occasions where a guitars is so fine or so rare, or both, that these prices are achievable.

 

Ballcorner I am amazed at your knowledge base!

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......more savvy investors try to buy wholesale (60% of MSRP).......

 

When I was the buyer for a large retail store dealer net was, for most guitars at least, 50% of MSRP. The deal got better with special promos from Fender, Takamine, etc.......might get an extra 5% or so for a lot buy or some other deal the rep might by pushing. So that J200 you see sticker priced at $7K cost the dealer $3500, minus any additional discount he was able to wrangle from the rep. Then GC comes to town........

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