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Why is the Songwriter called a 'Deluxe' ?


EuroAussie

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Just wondering why the marketing gurus at Gibson gave the Songwriter this 'Deluxe' addition.

 

I dont necesarily see leather seating, 8 airbags and Bose sound system included.

 

Seems like Songwriter would be just fine ... anybody know how this name idea come about ?

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I believe it is the Deluxe appointments on the guitar. Grover Tuners, MOP inlays on the neck, Abalone around the sound hole. Unless it is referring to the music created using one.

 

+1

 

I also find the use of ebony and wood binding very attractive.

 

DV016_Jpg_Large_580335.017_neck_joint_detail.jpg

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I agree re the bling on this guitar. And the tuners are gold (plated?)

 

Also, to make it a bit more confusing, the one in the picture is the Songwriter Deluxe "Standard"!! A bit confusing, I thought, then realised that the "non-standard" one is the "EC" with the cutaway.

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.

Actually, I think the SWD "Standard" moniker came about when the " SWD "Studio" was released.

 

Yes, Gibson loves the multiple name/model confusion thing.

Fair point. So, that would make the cutaway verion a Songwriter Deluxe Standard EC.... Mmm catchy. Just rolls off the tongue. [rolleyes]

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In a word - no.

 

There are others like Gotoh.

 

 

maybe BK, but just take a quick look at the Gibson website and see how many modern Gibsons have Grovers.... 75%

 

Any how many j-45's, HB's, SJ's are called Deluxe....? None!

 

Whats more,..it's the cheaper basic models with Grovers Rotomatics....

 

I rest my case....It ain't the Grovers that make the songwriter "Deluxe"

 

[tongue]

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.... how many modern Gibsons have Grovers.... 75% ....

 

I agree with that assessment.

 

However, that's not what I responded to - - you originally used the word "All" followed by question marks.

 

Sorry to have upset you.

 

 

Grover tuners????.... Deluxe???? . . All the modern Gibsons come with them????? ....

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Heheeeeee,...good point BK! I misread your comment.....

 

Oh and I'm not at all upset to,...just discussing what we all love to discuss Bro!!

 

:-)

 

What I originally meant to say is in my post was that I don't believe that the use of Grover tuners justifies the term "Deluxe" as GMcBride suggests....

 

That's all.....

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"Deluxe" is a marketing bling term.

 

For comparison Chevrolet sells, or used to sell a pick-up truck with a trim level called "Custom". This was their bargain basement, fleet truck. It may have had an ash tray, but no lighter. Other than a heater, it had no other driver amenities. The next level up was "Custom Deluxe". It had a cigarette lighter and an AM radio. \:D/

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.... the "Deluxe" designates a rosewood body and Standard/Non-Deluxe indicates mahogany.

 

Currently all Songwriter guitars are Deluxe, hence the OP's question. And all the Songwriter Deluxe guitars are sitka and rosewood. As has been already mentioned "Deluxe" refers to the level of cosmetic appointments - even the Songwriter Deluxe Studio has MOP inlays, ebony fretboard and bridge, bound neck and abalone soundhole ring.

 

The names are Songwriter Deluxe Studio - http://www2.gibson.com/Products/Acoustic-Instruments/Square-Shoulder/Gibson-Acoustic/Songwriter-Deluxe-Studio/Specs.aspx

 

Songwriter Deluxe Standard - http://www2.gibson.com/Products/Acoustic-Instruments/Square-Shoulder/Gibson-Acoustic/Songwriter-Deluxe-Standard/Specs.aspx

 

Songwriter Deluxe Custom - http://www2.gibson.com/Products/Acoustic-Instruments/Square-Shoulder/Gibson-Acoustic/Songwriter-Deluxe-Custom/Specs.aspx

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It's not necessarily true that all Songwriter Deluxe guitars are sitka and rosewood. Most of them are, but not all. They have made a Songwriter Deluxe Koa and I'm sure they've made them out of other woods as well.

 

True enough - but I think it's pretty safe to assume that Gibson added "Koa" to "Songwriter Deluxe" in the model name because the guitar isn't made of rosewood.

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It's not necessarily true that all Songwriter Deluxe guitars are sitka and rosewood. Most of them are, but not all. They have made a Songwriter Deluxe Koa and I'm sure they've made them out of other woods as well.

 

Gibson has a habit of proliferating models . . . sometimes to confusion of potential buyers - as to the OP's question. When Gibson alters the specs on a model and then puts a qualifier on the original model name - like Studio, Standard, Custom, Limited, Reissue, TV, VOS, artist-name, wood-species, Worn, Aged, etc, etc - it gets difficult to remember what specs go with what model. A situation that has lead to quite a few threads here. In the case you mention, at least they made the difference obvious ("Songwriter Deluxe Koa"), assuming Gibson didn't change any of the other specs. B)

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