gafro Posted March 24, 2013 Share Posted March 24, 2013 At the moment there is a massive difference in price between the chinese Epiphone's and Gibsons. For a few years this gap was filled with Elitists and Orvilles, but then Gibson discontinued them. And now i think they have the chance to cash in on this. There is a massive following for Japanese guitars and there is a gap in the market for it, so why did Gibson discontinue the Elitists and Orvilles? Link to comment Share on other sites More sharing options...
gafro Posted March 24, 2013 Author Share Posted March 24, 2013 Ah, yet another "something isn't the way I want it to be, and I'm upset" thread. Rather illogical, wouldn't you say? Well that was a rather uncalled for response, wasn't it? Link to comment Share on other sites More sharing options...
gafro Posted March 24, 2013 Author Share Posted March 24, 2013 Ah, yet another "something isn't the way I want it to be, and I'm upset" thread. Rather illogical, wouldn't you say? I'm merely trying to find out what gibsons reason for discontinuing this product line was? Link to comment Share on other sites More sharing options...
crust Posted March 24, 2013 Share Posted March 24, 2013 This is a customer forum, so all you will get in response to your question is conjecture. The most likely reason is that the company found the profitability lacking. Let Gibson stick with making their own models and Epiphone, their own. If Epiphone dropped the LP, SG,...guitars Gibson makes, and stuck with Epiphone only models (Riviera, Casino, Sheraton, Broadway, Wildkat....) and made the Epiphone models on the elitist level, well that would sell me. Link to comment Share on other sites More sharing options...
Bluemans335 Posted March 25, 2013 Share Posted March 25, 2013 BTW the Elitsts were discontinued because the din't sell very well back then.... the hype began when the were discontinued.... Or was it because Gibson wanted to promote the faded series to fill the gap between Gibsons and Epis? I think this had more to do with it. Lower-priced guitars almost always beat expensive ones on unit sales. Gibson is probably selling 5 or 10 fadeds for every Standard. And Epiphone sells far more units than Gibson. Volume is important. Link to comment Share on other sites More sharing options...
Starcounter Posted March 25, 2013 Share Posted March 25, 2013 Or was it because Gibson wanted to promote the faded series to fill the gap between Gibsons and Epis? I think this had more to do with it. Lower-priced guitars almost always beat expensive ones on unit sales. Gibson is probably selling 5 or 10 fadeds for every Standard. And Epiphone sells far more units than Gibson. Volume is important. ^ This. 100% agree. Link to comment Share on other sites More sharing options...
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