Hi,
Personally, I don't want the stickers and all the other goodies to be to included with the sale. The bottom line is everything that's added in the package has an additional cost and that cost is built into the purchase price (nothing is for free) and the consumer pays for it whether he/she gets the items when the guitar is procured is a whole different issue.
I'd rather have better ROI (Return on Investment). Remove the welcome aboard syllabus, sticker, and cord. IMHO, these are used placate the customer with a WOW factor. Reduce overhead cost by only including what is necessary, for example a warranty card and instructions. Take the difference you save and put it into R&D to enhance product quality or invest in capitol expenditures.
Regards,
Casey
