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Those Superbowl Ads. Tsk tsk


TommyK

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Jehmu Greene and Shelby Knox

Posted: February 8, 2010 06:11 PM

Super Bowl Sexism, by the Numbers

... Feministe takes Madison Avenue ad firms to task for forgetting it's no longer the era of Mad Men.

 

And just because there will never be too much analysis of sexism, here's the Women's Media Center's take:

Focus on the Family As expected, the benign ad featuring Tebow and his mom tried to hide Focus on the Family's intolerant and divisive agenda....

 

...Chrysler, Dove, and FLOTV produced spots on how to buy back your manhood. Buy a car. Buy some soap. Get a miniature TV. Never have to put down the toilet seat ever again.

 

$1200 - price of 4 Bridgestone hot rod tires. ... abandoned woman to whom he's supposedly pledged his life worth? $1000? $800? Shameful.

 

2 older women sacked by big, bulky football players. In what kind of culture do we live when slamming an older women into the ground makes an appearance in not one but two commercials? Snickers rags on older people by comparing lagging players to Betty White and Abe Vigoda and then slamming them into the ground. The Focus on the Family ad tried a strange stab at humor when Tim Tebow sacked his own mother. Not funny, just unsettling.

... Motorola assumes men lose all self-control and common sense in the face of a suggestive picture.

 

...GoDaddy.com logo across her breasts year after year. ...primetime lesbian fantasy ... worst sexist ad offenders of the year.

 

... Monster.com: Women aren't born to be awarded as bikini-clad prizes to talented men OR semi-aquatic rodents. That is all.

 

30+ pantless dudes marching through a field. ... This ad brought to you by Dockers, the proud authors of the absurdly sexist and bizarre 'Wear the Pants' campaign that caused an outcry earlier this year. ...

 

40 million - Estimated number of American women who tuned into the Super Bowl only to see themselves maligned, sexualized, objectified, and blamed for men's problems big and small.

 

[bored][confused][blush][angry]

 

HE- --- ELL O-O-O-O

 

It's a FOOT BALL GAME!

 

 

In defense of Ms. Patrick. She don't do no ad Danica don't wanna do. I've seen most of her TV and Print ads. They are classy. "...logo across breasts.." Gimme a break, the car sponsor's logo is exactly where it is for the 'boys'. WHERE? would you put the logo on a girl's fire suit? Maybe they ought to be sure the fire suit and car is pink so we all remember she is a 'girl' after all. Maybe some french lace at the collar and some rick-rack at the cuffs and hem? feh! [confused]

 

 

 

Makes you want to go down to the Feministe home office and empty all the vending machines in the girl's john, put up all the seats and shave in their sinks.. without rinsing.

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Makes you want to go down to the Feministe home office and empty all the vending machines in the girl's john' date=' put up all the seats and shave in their sinks.. without rinsing.

[/quote']

 

 

WOOPS! I mean 'Jane'. [confused]

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