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Guitar Center means business


GIANTRobOT42O

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So... $100 Epi acoustic, $20 gig bag, $15 tuner, $5 new strings "on sale," $15 capo, $10 strap "on sale," $10 beginner book "on sale"... Maybe a $25 setup and "free" beginner lesson...

Where's the profit on the $100 guitar sale?

m

 

It's in the gig bag, tuner, strings, capo, strap, beginner book and setup.

 

Sometimes the 'loss leader' is in the back of the store (milk) sometimes it's up front (guitar in the window).

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