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djroge1

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All I can tell you is stick with clarity.

I can't tell you how many copyrighted/trademarked names I've heard butchered.

People don't understand it, or mis-read it for some reason and it sticks.

 

Cool lettering, odd fonts and unique spellings can really confuse people.

I want the name to be instantly recognized by Kindergarteners.

After all, they are your future customers...

 

[thumbup]

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All I can tell you is stick with clarity.

I can't tell you how many copyrighted/trademarked names I've heard butchered.

People don't understand it, or mis-read it for some reason and it sticks.

 

Cool lettering, odd fonts and unique spellings can really confuse people.

I want the name to be instantly recognized by Kindergarteners.

After all, they are your future customers...

 

[thumbup]

 

Neo, If you're not a marketeer yet, congrats for sharing your insights! As a pro marketeer I can't add a thing!

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What Neo said. I meant to vote for number 2 but voted for number 3 by mistake. I prefered 2 as it was more readable than 3 and I would put even a little more space between the "t" and the "l" - not a lot, just a little separation and also drop the word "Tone" down a bit so that the tail of the "e" at the end of "Apostle" isn't totally covered.

 

I like all of them but the first one looks a little 70's and dated. The other two have a more modern style to them that I think would be more appealing to younger consumers.

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What Neo said. I meant to vote for number 2 but voted for number 3 by mistake. I prefered 2 as it was more readable than 3 and I would put even a little more space between the "t" and the "l" - not a lot, just a little separation and also drop the word "Tone" down a bit so that the tail of the "e" at the end of "Apostle" isn't totally covered.

 

I like all of them but the first one looks a little 70's and dated. The other two have a more modern style to them that I think would be more appealing to younger consumers.

you can delete your votes now.

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