Jump to content
Gibson Brands Forums

Is Gibson becoming a luxury brand?


Lars68

Recommended Posts

On 2/10/2024 at 8:57 PM, jvi said:

wasnt  it a guy named Henry that bought a dying company for 5 mil and made it productive again ? made some great guitars happen as well, no sticky necks when  he ran the place,..got the AJ going as well...

If that man was so great, why is he not there anymore? Well, here’s why, cause he got the boot after many poor business decisions, overextending himself, and buying way too many other businesses, instead of focusing just on Gibson,  and the piece de resistance, he almost bankrupting the company.  And I’m sure when he was booted. He was retained as some kind of advisor and probably still paid millions for a few years after.

Edited by Sgt. Pepper
Link to comment
Share on other sites

Anyway..back to ‘luxury brand’ biz....

I just played my 1993  Lowden S35 and even at 31years of age, THAT is a luxury brand guitar. Lowden. Wow! They work on the various elements until they are absolutely ..PERFECT. FLAWLESS......amazing. Quality control at 100% perfect! Small factory in Ireland  producing stunning guitars. Whether you like them is not the point here.

Gibson, Martin, Taylor, Guild etc..are FACTORY BUILD  guitars with varying quality control.......they must allow for a certain percentage of real duds to get through the system. The forums are full of faults and complaints......all build areas!

 

BluesKing777.

 

Edited by BluesKing777
Link to comment
Share on other sites

7 minutes ago, BluesKing777 said:

Anyway..back to ‘luxury brand’ biz....

I just played my 1993  Lowden S35 and even at 31years of age, THAT is a luxury brand guitar. Lowden. Wow! They work on the various elements until they are absolutely ..PERFECT. FLAWLESS......amazing. Quality control at 100% perfect! Small factory in Ireland  producing stunning guitars. Whether you like them is not the point here.

Gibson, Martin, Taylor, Guild etc..are FACTORY BUILD  guitars with varying quality control.......they must allow for a certain percentage of real duds to get through the system. The forums are full of faults and complaints......all build areas!

 

BluesKing777.

 

Mercedes Benz is a luxury brand.. And they have their share of duds. I know from experience.. 

IMO, Price point has a lot to do with what is considered “Luxury”….. Whether it is or or isn’t…

Your Guitar would be considered the Pinnacle of Luxury Luthier-ship! 

Edited by Larsongs
Link to comment
Share on other sites

41 minutes ago, Larsongs said:

Mercedes Benz is a luxury brand.. And they have their share of duds. I know from experience.. 

IMO, Price point has a lot to do with what is considered “Luxury”….. Whether it is or or isn’t…

Your Guitar would be considered the Pinnacle of Luxury Luthier-ship! 

Well, I have 2 old BMWs, luxury brand but not much to buy older ones - coz the parts cost more than buying the car! But I have narrowed down to my fave mechanic, who loves my old E30. ......which in the 80s was ‘quote car mags’ - the first ‘small car luxury brand built by robots’! But a heater that...worked! Air con worked! 4 wheel disc brakes that made that Ford behind lay rubber! People use to yell rude things at me 25 years ago but now all the old dudes stare at us with their mouth hanging down! Paint still looks incredible. Looked after it the way I look after guitars - do stuff as needed but not too much! No rust because they galvoed the whole thing - my poor last Ford went off dripping rust on the back of a truck after I payed to get it taken!

So, Lowden....apart from build quality, the work they put into their finish is just insane. It is shot with gloss and rubbed back so many times until it is a strange guitar with a  very ethereal  ‘gloss but matt’ thing going on! 

P.S. found my 1993 Lowden S35 at a pawn shop! What moron sold it, I know not!

BluesKing777.

Edited by BluesKing777
Link to comment
Share on other sites

Well, BK777 awaits like a spider - drop your gear to the pawn shop! 😬

See how fast I move if it is anything good!

Then beg my luthier to fix it for me. But not my Lowden S35 - had a K&K Trinity put in, that is all.

OK, finishes and you get what you pay for.....my Martin, Gibson, Maton etc gloss feels like a cross between glass and plastic? My Lowdens feel like..........and look like....skin! Get a chance to hold a Lowden for a look, if you can. Clever stuff and kudos where kudos are due, eh?

I’m thinking the Gibson Murphy Lab finish is feeling a bit like the Lowden ‘feel’. I would have to try the natural finish model to know but ...haven’t yet.

P.S. Googled the Lowden finish - this is what I got:

"The Lowden finish system is different in two ways at least from the
more comonly used satin finish on other guitars:

1) Other satin finishes are usually achieved by spraying one or two
coats of lacquer which contain a % of matting agent mixed into the
gloss base lacquer, thus satin lacquer in the tin has a 'milky'
appearance. Once dry, the satin coat is not touched or rubbed down in
any way. After a time this usually does go glossy, as with contact it
is more or less 'buffed' to a gloss. Lowden differs in that satin
lacquer is used all the way through the spray coats, not only the top
coats.

2) The final coat on a Lowden is rubbed down with very fine wet or dry
paper used wet and then steel wooled in 'tramlines' by hand. The finish
then looks great and feels very smooth. This adds to the depth of the
satin effect, thus resisting the effects of use much longer. On a non
rubbed finish the matting effect is achieved by the sprayed lacquer but
the hand rubbed matting is reached by, in effect, creating very fine
straight line scratches in the surface of the finish."

BluesKing777.

 

Edited by BluesKing777
Link to comment
Share on other sites

I don't know about the term 'luxury' - that brings me thoughts of either luxuriousness (which I wouldn't personally attribute to guitars) or something in excess of basic requirements (which I guess a guitar is, but that's unlikely to be what the question refers to).

I'd say maybe  a Gibson is aspirational for many players - particularly those who play acoustic or semi/hollow electric where it is  a producer of quality instruments, and/or those who want to own the same type of guitar as someone they admire where their electrics have a great history among rock guitarists, or...even just to show off.

It's not universal though - my band's lead guitarist, for example, is an Ibanez player and their instruments do the things he wants and are quite different to most Gibson's which he might see as old fashioned and low tech... which is just what people like myself might see as being among Gibson's assets [smile] 

...So I think I'd vote for something like aspirational rather than luxury when it comes to Gibson - but we's all different when it comes to thoughts. [thumbup]

Edited by 'Scales
  • Thanks 1
  • Upvote 1
Link to comment
Share on other sites

17 hours ago, Sgt. Pepper said:

I had just gotten stationed in Great Lakes for ‘A’ school, and you could not escape the song Sweet Child O Mine  it was always on.

Basic Electricity & Electronics ??   Squeeked through.  "Sitting on the Dock of The Bay" was the signature song when I was there.  And that headache maker -  "Hey Jude".  Nah, nah, nah nahnanana.......Weekends drinking non-luxury beer  in Kenosha. 

 

Link to comment
Share on other sites

1 hour ago, fortyearspickn said:

Basic Electricity & Electronics ??   Squeeked through.  "Sitting on the Dock of The Bay" was the signature song when I was there.  And that headache maker -  "Hey Jude".  Nah, nah, nah nahnanana.......Weekends drinking non-luxury beer  in Kenosha. 

 

BEE kicked my butt. I was originally going to be an electronics technician, but I failed out of that school and went to EM school. Thank God I did cause I don’t play dungeons and dragons.

  • Like 1
Link to comment
Share on other sites

Richard Thompson plays Lowden’s, but what does he know about guitars?

Oh, wait he’s one of the best players still alive today. I think he’s playing on in the video.

Looks like  Suzanne Vega and Loudon Wainwright III  are sitting next to him on stage.

 

 

Edited by Sgt. Pepper
Link to comment
Share on other sites

36 minutes ago, Murph said:

 

Let me make a list of people who play Gibsons.

Never mind.

That would take a month and use too much space.

Sorry one of the best players ever doesn’t play your brand. I’m sure he has the ways and means to get one if he wanted one.

Maybe you should make a list of who doesn’t play Gibsons that might be shorter, huh?

Nope

Edited by Sgt. Pepper
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...