Tim Plains Posted November 21, 2010 Share Posted November 21, 2010 May be a stupid question but here goes... Have any of you ever seen a guitar commercial on the tele? The only one that comes to mind is a beer commercial with Les Paul (the man) but that was on the net and I've never seen it on TV. I know TV time is expensive but it just seems strange that there aren't any. Not only for the makers but even the stores that sell them. You'd think places like Guitar Center or (up here) Long & McQuade would advertise on TV to reach out to the masses. Link to comment Share on other sites More sharing options...
ksdaddy Posted November 21, 2010 Share Posted November 21, 2010 I've seen tv ads for GC. Never been in one and the nearest one is at the other end of the state... In the 80s a friend told me he saw an ad for Fender on cable/satellite. Can't imagine it, but that's what he said. Link to comment Share on other sites More sharing options...
Bender 4 Life Posted November 21, 2010 Share Posted November 21, 2010 I see a GC commercial about once a week here......and theres also a commercial combining VISA(i think) and Taylor guitars.... Once last month, I saw a Gibson guitars TV commercial, late at night.....showing the handcrafting of what appeared to be a Lester, it was a 15 second shot with a voicing like: "Over 100 years of hand craftsmanship goes into EVERY guitar we make". Link to comment Share on other sites More sharing options...
ChanMan Posted November 21, 2010 Share Posted November 21, 2010 Mostly radio stuff here. The cost-to-target audience ratio is much better, I think is the mindset. Link to comment Share on other sites More sharing options...
NeoConMan Posted November 21, 2010 Share Posted November 21, 2010 Same here in Phoenix. We have four (!!!) Guitar Centers here, and they run radio ads all the time, TV around the holidays. Checked their prices several times, they always advertise HUGE discounts off the MSRP or list price. At Christmas, prices are actually higher with all the "discounts" and don't forget their credit offers to destroy your life. Fender or Gibson sponsors ads with GC as well, but it's rare to see a stand-alone ad from either one. The guitar market is too small to support such expenditures. The Taylor ad is for GE Capital if I'm not mistaken. They run several for different hobbies like off-road vehicles too. GE is an Evil Empire if ever there was one. You guys who love to hate Big Bizness should check 'em out. Link to comment Share on other sites More sharing options...
BigKahune Posted November 21, 2010 Share Posted November 21, 2010 ... Have any of you ever seen a guitar commercial on the tele? ... Not on TV that I can think of. I've seen them on the net. Link to comment Share on other sites More sharing options...
Mark Posted November 21, 2010 Share Posted November 21, 2010 It does seem to be more about product placement. Like the BMW ad on now that has an LP and if you ever see the Disney channel there are Gibson and Fenders everywhere. BTW the BMW ad is very good. Link to comment Share on other sites More sharing options...
Rocky4 Posted November 21, 2010 Share Posted November 21, 2010 They blow all their cash making guitar magazines 90% ads. Link to comment Share on other sites More sharing options...
Dragoro Posted November 21, 2010 Share Posted November 21, 2010 Same here in Phoenix. We have four (!!!) Guitar Centers here, and they run radio ads all the time, TV around the holidays. Checked their prices several times, they always advertise HUGE discounts off the MSRP or list price. At Christmas, prices are actually higher with all the "discounts" and don't forget their credit offers to destroy your life. Fender or Gibson sponsors ads with GC as well, but it's rare to see a stand-alone ad from either one. The guitar market is too small to support such expenditures. The Taylor ad is for GE Capital if I'm not mistaken. They run several for different hobbies like off-road vehicles too. GE is an Evil Empire if ever there was one. You guys who love to hate Big Bizness should check 'em out. Agreed, stay the hell away from GE at all costs. Link to comment Share on other sites More sharing options...
Jeff-7 Posted November 21, 2010 Share Posted November 21, 2010 They blow all their cash making guitar magazines 90% ads. Speaking of which, anyone know of some decent rags in production nowadays? I still get Rolling Stone but I find myself liking it less and less every day. Link to comment Share on other sites More sharing options...
GIANTRobOT42O Posted November 22, 2010 Share Posted November 22, 2010 Speaking of which, anyone know of some decent rags in production nowadays? I still get Rolling Stone but I find myself liking it less and less every day. Premier Guitar is a great mag. Check it out. It gets in depth with real musicians and builderss Link to comment Share on other sites More sharing options...
MrNylon Posted November 22, 2010 Share Posted November 22, 2010 Guitar Center. Years ago Eric Clapton was playing "After Midnight" on Michelob beer commercials. Link to comment Share on other sites More sharing options...
NeoConMan Posted November 22, 2010 Share Posted November 22, 2010 My favorite Clapton song - THAT specific version only. That Michelob commercial hit me like a ton of bricks when I first heard it. http://www.youtube.com/watch?v=zhS62krUHuA If I recall, he said in an interview that he was back in rehab when that commercial hit the air. He was trying to remain low-key and unknown, sitting in the community room watching television with strangers when he first saw it. I guess they all kinda looked at him.... Full length; http://www.youtube.com/watch?v=2qzCt8-s2qg Link to comment Share on other sites More sharing options...
ChanMan Posted November 22, 2010 Share Posted November 22, 2010 I have a subscription to Guitar World. I like it, despite the aforementioned overwhelming marketing content :) Link to comment Share on other sites More sharing options...
surfpup Posted November 22, 2010 Share Posted November 22, 2010 I receive Premier Guitar and Guitar Player in the mail. Both are pretty good. I think I enjoy Premier Guitar more. It's definitely worth a read if you have not checked it out yet. Link to comment Share on other sites More sharing options...
tazzboy Posted November 22, 2010 Share Posted November 22, 2010 I like this version of After Midnight http://www.youtube.com/watch?v=_C3dyZ0jKfg Link to comment Share on other sites More sharing options...
NeoConMan Posted November 22, 2010 Share Posted November 22, 2010 Yeah, that's the one I hated for 15 years - too bouncy/happy for me, chick singers and all... Rock radio wore it out. As soon as I hear the opening drum hit and chords, I would have the radio clicked off before the drum roll started... If somebody had told me in 1987 "Clapton remade that song, you're gonne LOVE it!" I woulda laughed. No way in hell can I sit through that entire song one more time. Seems I was wrong, eh? Link to comment Share on other sites More sharing options...
Robin Nahum Posted November 22, 2010 Share Posted November 22, 2010 What about that Gibson ad with the jaded Indian (as in South Asia) prince on his wedding night who is besotted by the Les Paul being played by one of the band members? RN Link to comment Share on other sites More sharing options...
NeoConMan Posted November 26, 2010 Share Posted November 26, 2010 Saw another Guitar Center television ad tonight. 9:30PM Mountain time. It was via satellite from DirecTV on A&E (channel 265) so I know it's nationwide. Starts out with a guy holding up a guitar and saying "Fender Stratocaster!" Quick cut to a second guy holding up a "Gibson Les Paul" with a big smile. Then a chick saying "Over 50 keyboards." It goes on, advertising sales this weekend (2 guitar stands for ten dollars!!!) and used a new spin; "Expert advice and the best price" or something like that. Expert advice from a commissioned Sales Dude at Guitar Center? I think not. However, they CAN fix you up with their in-store credit offers. "Got bad credit? We'll make it worse!!!" Link to comment Share on other sites More sharing options...
rocketman Posted November 26, 2010 Share Posted November 26, 2010 I have never seen a GC commercial here in Buffalo. We only have one here, so I guess they don't need to advertise. Link to comment Share on other sites More sharing options...
chase1410 Posted November 26, 2010 Share Posted November 26, 2010 Premier Guitar is a great mag. Check it out. It gets in depth with real musicians and builderss thats my mag of choice as well...I also pick up Guitar World every now and then as well Link to comment Share on other sites More sharing options...
davidl Posted November 26, 2010 Share Posted November 26, 2010 Quite a few years ago we got House of Guitars commercials that were funny as heck. If I recall correctly, they did seasonal ads too. I remember one in particular where this apparently high rocker dude was dressed up in an Easter Bunny costume going around saying "I'm the Easter bunny, hop, hop". Dave Link to comment Share on other sites More sharing options...
ChanMan Posted November 26, 2010 Share Posted November 26, 2010 I saw the same ad Neo did... not on the same channel, though. It was broadcast on local TV. They ended with the Epiphone Les Paul for $149.... and showed this one in Heritage Cherry Sunburst http://guitars.music...itar?sku=518334 It's a good guitar for the money, and I've turned a few new guitarists on to them :) Of course, I sent them to Sam Ash, but hey.... Link to comment Share on other sites More sharing options...
stevef Posted November 29, 2010 Share Posted November 29, 2010 There's a Sunday night music show (new artists, history, etc) on what's usually WNYC (Bew York City) TV. Last nights show, from WGBH Boston Public broadcasting, had a bit of the story of Robert Knight. He's a photographer who's done quite a bit of work with guitarists (famous shots of Hendrix, Jeff Beck and the like). The show had him taking pictures of quite a few famous, not so famous and new "players" and bands. It was pieces from a documentary called Rock Prophecies. http://www.imdb.com/title/tt1276117/ One of the sponsers was Guitar Center. Link to comment Share on other sites More sharing options...
Sinner 13 Posted November 29, 2010 Share Posted November 29, 2010 I've seen tv ads for GC. Never been in one and the nearest one is at the other end of the state... In the 80s a friend told me he saw an ad for Fender on cable/satellite. Can't imagine it, but that's what he said. in your case yes it is, I grew up in Camden. you are out on the A$$ end of no where. Northern Kingdom is the Shiz as far as independent stores go, you should check them out if you haven't already. Link to comment Share on other sites More sharing options...
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